KVR Studios http://kvrstudios.com Real Estate Photographers in Northern Virginia Sun, 12 Nov 2017 21:33:20 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.3 A real estate agent talks about KVR Studios http://kvrstudios.com/a-real-estate-agent-talks-about-kvr-studios/ http://kvrstudios.com/a-real-estate-agent-talks-about-kvr-studios/#respond Thu, 09 Nov 2017 03:50:40 +0000 http://kvrstudios.com/?p=96 Read More

]]>
Here’s what Rachel Van Zanten, Keller William Capital Properties has to say about her experience with KVR Studios.

 

 

Are you looking for the Best Professional Real Estate Photographer in VA?

KVR Studios was named one of the top 20 real estate photographers in Washington DC Metro Region.

If you’re looking for the best Real Estate Photographer in Northern Virginia, please visit our website at http://www.kvrstudios.com, email us at info@kvrstudios.com or call at (703) 953-4261.

]]>
http://kvrstudios.com/a-real-estate-agent-talks-about-kvr-studios/feed/ 0
20 Seconds For Real Estate Love At First Sight http://kvrstudios.com/20-seconds-for-real-estate-love-at-first-sight/ http://kvrstudios.com/20-seconds-for-real-estate-love-at-first-sight/#respond Wed, 08 Nov 2017 12:37:57 +0000 http://kvrstudios.com/?p=88 Read More

]]>
First impressions always matter, even more when it comes to dating, job interviews…and real-estate listings.

A research was done tracking the eye movements of subjects who looked at online home listings. It was found that more than 95% of users viewed the first photo—the one that shows the exterior of the home—for a total of 20 seconds. “After that, their eyes tended to wander all over the screen”, according to Michael Seiler, founder and director of the Institute for Behavioral and Experimental Real Estate at Old Dominion University at Norfolk, VA.
“If you don’t have an eye-catching photo on your listing, the battle is lost before it begins,” Prof. Seiler says. “You have to grab people’s attention within two seconds. That’s how short their attention span is! Ever noticed a billboard? That’s the way to do it.”
Following the home-exterior photo, Prof. Seiler found that 76% of participants viewed the property description—things like the size and number of bedrooms/bathrooms—second. Real-estate agents’ remarks, which can be a turnoff if they contain all-capital text, hyped-up adjectives and brand names, were the most overlooked—41.5% of home buyers didn’t view them at all.

Real estate photographer Ashburn VA
Real estate photographer Ashburn VA

Understanding how people view a listing online can help agents refine their approach. “For a lot of people, the first point of contact with a house is through the Internet,” Prof. Seiler says.
The research tracked eye movements of 45 people who each viewed 10 listings with six photos in August 2011, looking at the time spent viewing each online feature and the number of times their eyes stopped at a certain element. His study, “Toward an Understanding of Real Estate Home Buyer Internet Search Behavior: An Application of Ocular Tracking Technology,” has been accepted by the Journal of Real Estate Research.
Overall, when viewing an online real-estate listing, home buyers spend about 60% of their time on photos, 20% on the property description and 20% on the real-estate agents’ remarks section,
The study participants’ eye movements followed a “Z” pattern, beginning in the upper left corner to the upper right and continuing down the page in small “Z” patterns. After reaching the bottom right corner, they continued scanning up the right column of the screen. But as online browsers click through properties, their interest wanes. “People have respondent fatigue. After a while, you get lost in a sea of homes,” he says.
Paula Wells, a team coordinator for Intero Real Estate in California’s Silicon Valley, says she makes sure that the photos, property details and remarks can be seen on the page without scrolling. “Most homeowners are going to be looking for the photo first. That’s going to pique their interest or not,” says Ms. Wells. Nine times out of 10, she displays an exterior photo first and orders the rest of the photos as if you’re walking through the home. Remarks are kept short, 400 characters at most.
Lisa Lippman, senior vice president and director of Brown Harris Stevens, limits her remarks to two to three paragraphs. “People get bored when you just rattle off brand names of the appliances and types of wood and stone,” she says. Instead, Ms. Lippman recommends writing about the views, lifestyle and neighborhood. “You want to whet somebody’s appetite so they want to see it,” she says.

 

 

 

 

 

 

 

 

Are you looking for the Best Professional Real Estate Photographer in VA?

KVR Studios was named one of the top 20 real estate photographers in Washington DC Metro Region.

If you’re looking for the best Real Estate Photographer in Northern Virginia, please visit our website at http://www.kvrstudios.com, email us at info@kvrstudios.com or call at (703) 953-4261.

 

This article was found originally at https://www.wsj.com/articles/SB10001424127887324077704578360750949646798

]]>
http://kvrstudios.com/20-seconds-for-real-estate-love-at-first-sight/feed/ 0
5 Essential Videos every real estate agent should be making http://kvrstudios.com/5-essential-videos-every-real-estate-agent-should-be-making/ http://kvrstudios.com/5-essential-videos-every-real-estate-agent-should-be-making/#respond Wed, 25 Oct 2017 14:23:38 +0000 http://kvrstudios.com/?p=77 Read More

]]>
Online videos are turning quickly into an indispensable tool for real estate marketing . However, many real estate agents are still not using video in their marketing & leaving money on the table.

So, here is an opportunity for you to stand out! Get your camera & step in front.

1. Interview Videos

Every agent know that referrals are the backbone of a strong client base. Testimonial interviews are a very effective way to generate leads & grow your network.

If you have been working hard for your clients, there are string chances that you have worked with a lot of respected buyers or sellers. Maybe partners in real estate industry (mortgage lenders, loan officers, home inspectors, appraisers, attorneys, etc) who can provide an insight into how awesome you are to work with!

2. Informational Videos

Marketing your self as a real estate agent is all about giving value to your clients. Impress them by creating videos on common real estate topics and questions & educating them. Make sure they are short! Promote them on social media.

You’ll build a reputation as an exceptionally helpful, knowledgeable resource on real estate, and your extra effort will surely yield dividends.

3. Local business review videos

When your clients buy a home, they are not just buying property, they are buying the neighborhood!

Before buying, home buyers would live to know what the community is like? Best lunch spots? Coffee places? What makes this community so special?

Make a series of short videos about local businesses and other community features & give potential home buyers a feel for their future neighbors.  These videos don’t have to be high production. A simple smartphone works just fine.

Here you are not directly promote your real estate brand, but giving a valuable resource to your clients. Plus, local business owners will love you & the free publicity.

4. Listing Videos

Ahh! the bread and butter of real estate video marketing.

You can attract new leads by showing off your listings in an attractive and engaging video.

You have everything you need to create your custom listing video in the palm of your hand. Most smartphone cameras can shoot very high quality photo and video. Combine that with free editing apps and easy-upload capabilities, and you’ve got a high-quality video marketing machine at your fingertips.

But also, this is the place to think about hiring a pro!

When creating your listing video, think of what makes this property unique or particularly appealing. And don’t be afraid to mix it up. Add a combination of video clips, still photos, and voice narration to keep your audience engaged.

5. Agent/Office promo videos

Now what makes you stand out as a real estate agent? If you are a broker, think about what makes your brokerage, your staff, and your culture stand out. Highlight your real estate speciality in a short agent/office promotional video. If you’ve won an award, tout it. If you’re great at finding flipping opportunities for investors, talk about it. If you have a unique company culture, highlight it.

Think of these videos as opportunities to win more listings. Don’t just tell home buyers and sellers what sets you apart from the competition, show them with an engaging promotional video.

 

Are you looking for the Best Professional Real Estate Photographer in VA?

KVR Studios was named one of the top 20 Real Estate Photographers in VA.

If you’re looking for the best Real Estate Photographer in Northern Virginia, please visit our website at http://www.kvrstudios.com, email us at info@kvrstudios.com or call at (703) 953-4261.

]]>
http://kvrstudios.com/5-essential-videos-every-real-estate-agent-should-be-making/feed/ 0
Professional Real Estate Photographs Help Sell Properties Faster And For A Higher Price http://kvrstudios.com/professional-real-estate-photographs-help-sell-properties-faster-higher-price/ http://kvrstudios.com/professional-real-estate-photographs-help-sell-properties-faster-higher-price/#respond Wed, 18 Oct 2017 00:36:33 +0000 http://kvrstudios.com/?p=67 Read More

]]>
THE BEST REAL ESTATE PHOTOGRAPHER NORTHERN VIRGINIA BRINGS YOU THIS REPORT…
Best Real Estate Photographer Great Falls VA
Real Estate Photograph Great Falls VA

Professional photos help sell properties faster and for a higher price

Did you know that a great photograph can impact how fast a real estate agent can sell a home and how much does the home sell for? Believe it or not, it’s true. Potential buyer nowadays expect to see photos of the home even before they decide to visit in person.

A great photo can help make the buyers mind online even before he/she decides to visit the property in person.

We did a little research on the impact of high quality professional photography in a real estate sale and here’s what we found;

Quality of the photographs can impact Sales Price

Redfin has two articles and website about the quality of real estate photography and how it matters. One article describes the positive impact good photography can have on the price of the property while the other article explores why photography even matters. Redfin has also done two case studies on how professional photography can impact the sale of the home, the most recent being from 2015.

RuxtaRealty even has an infographic explaining in detail how much more money a professionally photographed home can potentially sell for based on price:

$200,000 home: $934

$300,000 home: $3,145

$400,000 home: $5,743

$500,000 home: $6,811

$600,000 home: $7,129

$700,000 home: $9,370

$800,000 home: $18,819

It’s also worth noting that according to the report, there is no significant advantage for professional photography on a home that values less than $200,000. But even a $200,000 home can more than likely recover the cost of professional photos and then some!

Professional Photography Sells Homes More Quickly

According to the research done by Redfin over real estate transactions for 2015, it was concluded that professionally photographed homes not only sell for more money, but may also sell more quickly. According to their site, “Because online searching and browsing is such a critical part of the home-buying process, it follows that a better-photographed home will sell faster because more people are enticed to visit the home and people know what they are getting before they even set foot in the home. Across all price ranges, homes with professional photos sold faster. In the million dollar range, professionally photographed homes sold four days faster, and those in the $400,000 range sold three weeks faster than their counterparts with amateur photos.”

Apart from selling quickly, professional photography is simply expected for homes that sell over a million dollars. A Potential buyer looking for luxury home wouldn’t even waste his time without seen pictures first.

Listings with Photos Get More Time and Attention

According to an article on the marketleader.com, a real estate agent has nearly 2 seconds to interest a client online on listing without any photos compared to a full of 20 seconds if the listing has professional photos! That is a whopping 18 second difference!

Photos are the very first thing a prospective buyer is going to look at. A majority of them don’t even bother to read the description of the property.

Another website indicates 98% of homebuyers find photographs to be one of the most useful features on realtor’s website. Videos are catching up and may soon be more or equally valuable!

It stands to reason that the better the photographs, the better chances your listing has of attracting a potential buyer.

Why does a professional photographers matter?

That’s where the difference between a good real estate photo and a great image comes into play. It’s easy to buy a great camera but it takes time and experience to develop instincts for a great composition. Also, a pro photographer will always give you the “money shot”. And two things you get with a real professional; crisp & sharp photos and optimal resolution whether its for online or print!

Why these two things matter?

According to Redfin, “The sharpest 10 percent of photos sold at or above list price 44 percent of the time, while listings with average sharpness sold at or above list just 13 percent of the time.”

Unfortunately, a lot of people think they take good photographs because they have a DSLR. In reality, their images lack good compositions, sharpness and resolution.

Also they may not be able to highlight the selling features of the property.

Using a professional photographer should be a no-brainer.

More and more buyers are searching real estate on the Internet everyday. That makes high quality images really important. In addition, if you consider the impact on price & the time it takes to sell a listing, the ROI on a professional photographer is pretty good.

A good photograph can make a buyer want to skip others and come see your property while bad photos can actually turn them away!

Are you looking for the Best Professional Real Estate Photographer in VA?

KVR Studios was named one of the top 20 real estate photographers in Washington DC Metro Region.

If you’re looking for the best Real Estate Photographer in Northern Virginia, please visit our website at http://www.kvrstudios.com, email us at info@kvrstudios.com or call at (703) 953-4261.

]]>
http://kvrstudios.com/professional-real-estate-photographs-help-sell-properties-faster-higher-price/feed/ 0
Our Latest Real Estate Photography in Herndon VA http://kvrstudios.com/our-latest-real-estate-photography-in-herndon-va/ http://kvrstudios.com/our-latest-real-estate-photography-in-herndon-va/#respond Wed, 18 Oct 2017 00:31:28 +0000 http://kvrstudios.com/?p=65 Read More

]]>
Real estate photographer Herndon VA

I am always excited when I get a chance to shoot for Justin Pierce, a small developer and a real estate agent. Justin acquires old run down homes, guts it down as much as needed, and then creates beautiful brand new single family homes, adding to the value of the neighborhood. So when he hired us for his real estate photography in Herndon, we jumped on it!

Here are some of my favorite images from my last job with him.

 

 

Are you looking for the Best Professional Real Estate Photographer in VA?

KVR Studios was named one of the top 20 Real Estate Photographers in VA.

If you’re looking for the best Real Estate Photographer in Northern Virginia, please visit our website at http://www.kvrstudios.com, email us at info@kvrstudios.com or call at (703) 953-4261.

]]>
http://kvrstudios.com/our-latest-real-estate-photography-in-herndon-va/feed/ 0
Your Real Estate Photographers were in Falls Church, VA http://kvrstudios.com/real-estate-photographers-falls-church-va/ http://kvrstudios.com/real-estate-photographers-falls-church-va/#respond Wed, 18 Oct 2017 00:29:32 +0000 http://kvrstudios.com/?p=63 Read More

]]>
REAL ESTATE PHOTOGRAPHY IN FALLS CHURCH VA.

This was Michelle’s first time using us. Michelle Rose is an agent with Keller Williams Realty & it’s always exciting for us to meet an agent who uses us for the first time!

This was a Condo on 13th floor of building in Falls Church, VA. I packed up my gear, entered the address on my phone and started driving, sipping my coffee. I got there right on time, only to realize that there are all Ramblers lined up on that street, NO HIGHRISE!

A quick call to Michelle revealed that the GPS actually puts that address in Alexandria! Now I am late, & by the time I got there, registered myself at the front desk, walked back to my car , loaded up all my stuff on my back (the condo buildings can be challenging that way, parking is usually far). In my 7 years as a real estate photographer, I am yet to find a condo building where I found a parking right across to the door! I am about 30 minutes late now!

Well thankfully my client was patiently waiting with a smile & the property was ready for me to start. She turned out to be a pretty cool lady & she actually started clicking me in action for her Instagram posts!

Later on I got to meet the young owner and his newborn as well. It was fun.

Are you looking for the Best Professional Real Estate Photographer in VA?

KVR Studios was named one of the top 20 Real Estate Photographers in VA.

If you’re looking for the best Real Estate Photographer in Northern Virginia, please visit our website at http://www.kvrstudios.com, email us at info@kvrstudios.com or call at (703) 953-4261.

Here are some images from that shoot:

]]>
http://kvrstudios.com/real-estate-photographers-falls-church-va/feed/ 0
Luxury real Estate Photography McLean VA http://kvrstudios.com/luxury-real-estate-photography-mclean-va/ http://kvrstudios.com/luxury-real-estate-photography-mclean-va/#respond Wed, 18 Oct 2017 00:27:10 +0000 http://kvrstudios.com/?p=60 Read More

]]>
LUXURY REAL ESTATE PHOTOGRAPHY IS THE DREAM OF ANY PHOTOGRAPHER WHO TAKES HIS CRAFT SERIOUSLY & WANTS TO FURTHER HIS/HER CAREER.

I was on my way to shoot a property for a new agent today. This home had been on the market for a while with another agent but the sellers didn’t have any luck and were obviously unhappy.

They decided to change realtors and hired Javid Baig with United Luxury Properties. Now, Javid just happened to receive my email around the time he was looking for a photographer. Even though the home had been photographed in the past (the images were decent, I have to admit), Javid wanted to stage it using his stager. So needed new images after staging the property.

He sent me the previous photos and said, “I do have these photos. I like them too, but I need better”!

So, on the morning of the shoot, I am driving in Mclean looking for this address. Now being a real estate and architectural photographer, I am always looking for homes with beautiful architecture and whenever I see one, I quickly get my smartphone out and take a picture of the address, sign or anything that gives me a clue to get in touch with the builder or the architect.

I came across a few that were interesting. Then right when I was about to make a turn, I saw this luxury builder sign in front of a beautiful house with very modern lines. I did my routine of taking a picture and turned on the street to look for my destination. I went back and forth and couldn’t find the house. Puzzled, I got out of my car to look for the numbers on the mailbox.

Imagine my surprise when I realized that the modern looking home that I so wanted to photograph was the one I was supposed to shoot that morning.

It was indeed a beauty with some pretty modern  high-end appliances and fixtures inside. I knew I will get at least a photo or two for my portfolio.

What do you guys think?

Are you looking for the Best Professional Real Estate Photographer in VA?

KVR Studios was named one of the top 20 real estate photographers in Washington DC Metro Region.

If you’re looking for the best Real Estate Photographer in Northern Virginia, please visit our website at http://www.kvrstudios.com, email us at info@kvrstudios.com or call at (703) 953-4261.

]]>
http://kvrstudios.com/luxury-real-estate-photography-mclean-va/feed/ 0
Selling a house? See Ideal Number of Listing Photos http://kvrstudios.com/selling-house-whats-the-ideal-number-listing-photos/ http://kvrstudios.com/selling-house-whats-the-ideal-number-listing-photos/#respond Wed, 18 Oct 2017 00:25:35 +0000 http://kvrstudios.com/?p=57 Read More

]]>
As a real estate photographer, I get often asked by the listing agents about the number of photographs that I will be providing them.
Now we all know that MRIS allows up to 30 photographs for every listing. And that got me thinking if you really do need 30 Photos to attract buyers? So I started doing a little research and came across interesting article on streeteasy.com.

Bets Real estate photographers in Northern VA
Ideal Number of Real Estate Listing Photos

Here’s what they have to say,
“These days most of the buyers are pretty savvy shoppers and almost always started an online search before starting the cars. That means as the listing agent, it is very important for you to make sure that your listing is as attractive and strategic as possible to get the fastest possible sale at the best possible price”.
“Since buyers have thousands of listings at their fingertips, they tend to judge an apartment by its cover. Therefore, if your listing photos are blurry, unflattering or non-existent, you may miss out on attracting the right buyer as your listing gets passed over in favor of those with better visual representation. It’s common sense that having quality photos – or any photos at all – should give sellers an advantage. But, is there a magic number of photos you should have in a listing?”
As it turns out, there is. We call it the “sweet spot” of number of photos per listing.
Our data analytics team analyzed for-sale listings based on number of photos, exploring the contact rate per number of photos. What we found was that the likelihood of a buyer contacting an agent on a listing actually doubles on listings with one to three photos versus zero photos. And the percentages go up as the number of photos goes up – to a point.
For example, if a listing has between four and 10 listing photos, there is a 5x likelihood that a buyer will contact an agent. But as for that magic number — that sweet spot — we found that when a listing has 11 to 14 photos, there is a 6x more likely chance a buyer will contact the selling agent versus a listing with zero photos.
There is one caveat here, however. Lest you start thinking more is better, we found that beyond 15 photos, the likelihood of agent contacts actually starts to drop back down. So our advice is to stick to that sweet spot of 11 to 14 photos per listing, which will ensure your home is accurately represented in an appealing way, without overwhelming potential buyers with an excessive amount of images.

Are you looking for the Best Professional Real Estate Photographer in VA?

KVR Studios was named one of the top 20 real estate photographers in Washington DC Metro Region.

If you’re looking for the best Real Estate Photographer in Northern Virginia, please visit our website at http://www.kvrstudios.com, email us at info@kvrstudios.com or call at (703) 953-4261.

]]>
http://kvrstudios.com/selling-house-whats-the-ideal-number-listing-photos/feed/ 0
What is the Purpose Of Real Estate Photos? It is NOT To Sell Property! http://kvrstudios.com/what-is-the-purpose-of-real-estate-photos-it-is-not-to-sell-property/ http://kvrstudios.com/what-is-the-purpose-of-real-estate-photos-it-is-not-to-sell-property/#respond Wed, 18 Oct 2017 00:02:08 +0000 http://kvrstudios.com/?p=49 Read More

]]>
You are a Real Estate Agent. Do you think you are in the Business of Selling Houses?

The very first thing that comes to mind when you think about a real estate agent is, that he or she is in the business of selling houses. In fact if you ask the real estate agents, even a majority of them would agree with this.

Best Real Estate Photographers In Fairfax VA
Best Real Estate Photographers In VA, Washington DC

As a real estate photographer, I have another perspective. I think the real goal of my clients (real estate agents), whether they realize it or not, is to gain market share and get more listings. Of course our photos help with the marketing and selling of a house, but the bitter and more obvious truth is that excellent photos are not really necessary to the process of buying or selling a house.
If you go to MLS or any other online media, you will find a lot of homes on the market with truly horrendous photos. And the fact is that those houses (most of them) will eventually sell for sure.
Don’t get me wrong, there are pretty clear statistics and research that professional photography helps sell houses faster, and for more money. But I cannot help but wonder just how good those photographs need to be, in order to accomplish that?
Not very good, it seems. A House gets sold even with the most basic photography. But if this is true, then why should a real estate photographer (and his client, a real estate agent) would go to the trouble of producing a photograph that is not just “Good Enough” but actually great?

What is the point behind all this?

The point is to be forward thinking and focus on the bigger picture. Any professional who wants to be successful and create a brand for himself always thinks ahead. The best real estate agents do the exact same things to market a property whether it’s $150,000 dollars condo in a not-so-great neighborhood or a multi-million dollar house in an affluent & expensive area. That shabby little condo gets the same treatment of being professionally cleaned, painted, staged, photographed & marketed like a million dollar listing.

Why is that?

Because a great real estate agent can never ever afford to have anything with his/her name that doesn’t scream perfection & looks like a million dollars. Because they know that a few days later they would be sitting with another potential seller doing a listing presentation and that seller would not like to feel that they were going to be treated like an afterthought. That potential seller would definitely be doing the research, to find out what this agent has done in the past to market the listing and they would never be disappointed.
As a real estate photographer, I feel that I am in the same exact position. I have to treat every property like I’m photographing the White House. If I don’t put out my best effort every single time, no matter the condition of the property, I’ll never rise above the crowd. Because I know that next week I would be talking to another listing agent and they would be doing research to find out what I have done in the past to photograph other listings and I don’t want that agent to be disappointed!
I have to keep producing the best quality work possible otherwise I will never be able to compete on anything except price, until I can prove that I can and will produce better quality images than anyone else out there.
It’s really hard. I can’t afford to get hung up on the fact that I am only getting paid a really low price. I have to be thinking about what I want to shoot next month, next quarter, next year, and act like that’s what I’m shooting today. My portfolio today needs look the properties that I want to be shooting. Because ultimately, if I get stuck in today’s sweaty, frantic scramble, I am never going to get where I want to be.
All the best real estate agents out there are thinking this way; so should I. The goals of real estate photographers and the real estate agents are mutually compatible. We both want to look good in the eyes of the clients we’ll be chasing tomorrow.
The best real estate brokerages and the best real estate agents function like a well run marketing and advertising agency. They have a clear understanding that they are not selling houses; rather they are essentially a marketing firm. The images a top real estate agent uses for his/her listing would be very much at home in Architectural Digest!
I think it would serve the ambitious ones among us very well, if we develop foresight & think about the bigger picture before getting our point & shoot camera or cellphone out & try to photograph a house.
It is the difference between going door to door selling a business directory, or building an empire like Google or Facebook.

 

Are you looking for the Best Professional Real Estate Photographer in VA?

KVR Studios was named one of the top 20 real estate photographers in Washington DC Metro Region.

If you’re looking for the best Real Estate Photographer in Northern Virginia, please visit our website at http://www.kvrstudios.com, email us at info@kvrstudios.com or call at (703) 953-4261.

]]>
http://kvrstudios.com/what-is-the-purpose-of-real-estate-photos-it-is-not-to-sell-property/feed/ 0